A firm's innovation projects should satisfy all of the following,except
A) align with its resources.
B) leverage its core competencies.
C) help achieve its strategic intent.
D) be able to produce immediate returns.

Question

Quizplus · Accepted Answer

Innovation projects do not necessarily have to produce immediate returns. It may take some time for the project to mature and generate a return on investment. However, the other three choices are essential for a firm's innovation projects to be successful. They need to align with the firm's resources, leverage its core competencies, and help achieve its strategic intent.

A Firm's Innovation Projects Should Satisfy All of the Following,except