When a firm wants to shift its advertising focus from early adopters to the early majority,its advertising should change from emphasizing
A) ease of use to technical superiority.
B) legitimacy to fit with way of life.
C) technological features to ease of use.
D) consistency to legitimacy.

Question

Quizplus · Accepted Answer

The early majority is more concerned with the practicality and ease of use of a product rather than its technological features, which appeal more to early adopters.

When a Firm Wants to Shift Its Advertising Focus from Early