When eBay offered special auctions with all proceeds going to the families of victims of the September 11,2001,terrorist attack on the World Trade Center,everyone thought it was a great gesture.This is an example of
A) advertising.
B) publicity.
C) promotion.
D) subliminal advertising.

Question

Quizplus · Accepted Answer

This is an example of publicity because eBay is getting the word out about their special auctions that are for a charitable cause. It is not necessarily advertising (selling a product or service) or promotion (encouraging people to take a certain action). Subliminal advertising is using hidden messages to manipulate a person's subconscious mind, which is not the case in this situation.

When EBay Offered Special Auctions with All Proceeds Going to the Families