In targeting the late majority and laggards,a company should emphasize the advanced technological features of the new product.

Question

Quizplus · Accepted Answer

Late majority and laggards are usually skeptical of new technology and may not value the advanced technological features of a product. Instead, companies should focus on highlighting the practical benefits and ease of use for these target markets.

In Targeting the Late Majority and Laggards,a Company Should Emphasize