A marketing research company has just informed Jane that she can be classified as an early adopter.Which of the following characteristics will Jane most likely have?
A) She waits until uncertainty about a new product is resolved.
B) She is well-integrated into her social system.
C) She has a skeptical attitude about new ideas.
D) She makes decisions based primarily on past experience.

Question

Quizplus · Accepted Answer

Early adopters are typically well-integrated into their social system and have a high degree of opinion leadership. They are often sought after by others for their advice and recommendations on new products or ideas. They are also willing to take risks and try new things before the majority of the population. Options A, C, and D do not align with the characteristics of an early adopter.

A Marketing Research Company Has Just Informed Jane That She