Apex is the leader in the shoe glider market while Summit is a new startup company.Both have just released new generation shoe gliders.Which entry is likely to be adopted more quickly?
A) Apex
B) Summit
C) Both will be adopted at the same rate
D) Neither

Question

Quizplus · Accepted Answer

Apex has an established reputation and is already the market leader, therefore consumers are more likely to trust and be familiar with their brand. Additionally, their new generation shoe gliders may be seen as an improvement on their already successful product, which could lead to a quicker adoption rate. Summit, on the other hand, is a new company without an established reputation, and may face challenges with gaining consumer trust and breaking into the market.

Apex Is the Leader in the Shoe Glider Market While