U-Totem was one of the early entrants into the convenience market boom of the 1970s and enjoyed huge success in the Arizona market.However,these stores did not sell gasoline.When later entrants combined gasoline sales with convenience markets,U-Totem was slow to respond and lost market share.This is an example of
A) incumbent inertia.
B) technological retardation.
C) an immature enabling technology.
D) delayed market dominance.

Question

Quizplus · Accepted Answer

The scenario describes U-Totem's reluctance to adapt to changing market conditions and the arrival of new competitors. This can be attributed to incumbent inertia, which refers to the resistance to change shown by established companies that are successful in their existing markets.

U-Totem Was One of the Early Entrants into the Convenience