In general,the threat of substitutes is heightened because the Internet ____________.
A) introduces new ways to accomplish the same task
B) lowers switching costs
C) lowers barriers to entry
D) increases output per unit of cost

Question

Quizplus · Accepted Answer

Along with traditional marketplaces, the Internet has created a new marketplace and a new channel. In general, therefore, the threat of substitutes is heightened because the Internet introduces new ways to accomplish the same tasks.

In General,the Threat of Substitutes Is Heightened Because the Internet