Threat of substitute products comes from ____________.
A) other companies in the same industry
B) foreign companies which can use cheap labor in their countries
C) firms in other industries that produce products or services that satisfy the same customer need
D) new companies in the same industry

Question

Quizplus · Accepted Answer

Substitute products are those products or services that can perform the same function as the industry offerings. They may be offered by businesses seemingly far removed from the industry.

Threat of Substitute Products Comes from ____________