PPG Industries, the Pittsburgh-based manufacturer of paints, coatings, optical products, specialty materials, chemicals, glass, and fiber glass suffered serious failures in 1986 and 1987 when it attempted to diversify its offers. It used a technique to help it identify possible future strategies. What was it?
A)crowdsourcing
B)scenario analysis
C)competitive intelligence
D)monitoring

Question

Quizplus · Accepted Answer

Scenario analysis is a more in-depth approach to forecasting. It draws on a range of disciplines and interests, among them economics, psychology, sociology, and demographics. It usually begins with a discussion of participant thoughts on ways in which societal trends, economics, politics, and technology may affect an issue. Developing strategies based on possible future scenarios seems to be paying off for PPG Industries. The company currently boasts a return on equity of 19.1 percent and its stock had a total return of over 43 percent over the most recent 52-week period.

PPG Industries, the Pittsburgh-Based Manufacturer of Paints, Coatings, Optical Products