Five-Forces analysis implicitly assumes a zero-sum game,a perspective that can be short-sighted.

Name: Five-Forces analysis implicitly assumes a zero-sum game,a perspective that can be short-sighted.
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Five-forces analysis implicitly assumes a zero-sum game, determining how a firm can enhance its position relative to the forces. Yet such an approach can often be short-sighted. It can overlook the many potential benefits of developing constructive win-win relationships with suppliers and customers.

Five-Forces Analysis Implicitly Assumes a Zero-Sum Game,a Perspective That Can