The power of a buyer group is increased if the buyer group has less concentration than the supplier group.

Name: The power of a buyer group is increased if the buyer group has less concentration than the supplier group.
Brand: Quizplus
Rating: 4.8 (37 reviews)

Question

Quizplus · Accepted Answer

A buyer group is powerful when it is concentrated or purchases large volumes relative to seller sales. If a large percentage of a supplier sales are purchased by a single buyer, the importance of the buyer business to the supplier increases.

The Power of a Buyer Group Is Increased If the Buyer