Dell lost its competitive advantage by 2009 in part because it placed its efforts on operational excellence to the exclusion of reinvention,according to Inder Sidhu.

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Dell illustrates what can happen when a company emphasizes optimization to the exclusion of reinvention. According to author Inder Sidhu, the Dell obsession with operational excellence prevented it from delivering innovations that the market wanted, costing it a great deal of goodwill and prestige.

Dell Lost Its Competitive Advantage by 2009 in Part Because