Which of the following statements about strategy is not true?
A) Grandiose statements of desire, on their own, are not strategy.
B) Strategy is as much about deciding what not to do, as it is about deciding what to do.
C) Strategy is about creating superior value, while containing the cost to create it.
D) Operational effectiveness and competitive benchmarking should be treated as strategy.

Question

Quizplus · Accepted Answer

Operational effectiveness, competitive benchmarking, or other tactical tools are not strategy. All these elements may be a necessary part of a firm's functional and global initiatives to support its competitive strategy, but these elements are not sufficient to achieve competitive advantage.

Which of the Following Statements About Strategy Is Not True