Beats Electronics has been able to outperform Audio-Technica,Bose,JBL,Skullcandy,Sennheiser,and Sony in the high-end,premium headphone market.Which of the following statements accurately explains one of the main reasons for the success of Beat?
A) It produced the highest-quality headphones.
B) It created a perception that owning its products was cool.
C) It emphasized marketing over core competency.
D) It focused on sponsoring future athletic superstars.

Question

Quizplus · Accepted Answer

As discussed in Chapter Case 4, Beats has been able to outperform its competitors by creating a perception of coolness in owning its headphones. As a result, Beats headphones outsell the higher-quality headphones produced by its competitors.

Beats Electronics Has Been Able to Outperform Audio-Technica,Bose,JBL,Skullcandy,Sennheiser,and Sony in the High-End,premium