Which of the following statements is not true of competitive advantage?
A) Competitive advantage is reflected in superior firm performance.
B) Competitive advantage is a multifaceted concept.
C) Competitive advantage is an absolute measure.
D) Competitive advantage has been linked to a firm's triple-bottom-line.

Question

Quizplus · Accepted Answer

We always assess competitive advantage relative to a benchmark, either using competitors or the industry average.

Which of the Following Statements Is Not True of Competitive