Which of the following key assumptions are innovations like Procter & Gamble's "Connect + Develop" based on?
A) Combining the best of internal and external R&D will more likely lead to a competitive advantage.
B) Almost 40 percent of sales comes from 80 percent of product selection found in the short head.
C) The low end of a market is highly vulnerable to competitive attacks.
D) Since the best people, the smartest people in the industry work for P&G, the best discoveries must be invented at P&G.

Question

Quizplus · Accepted Answer

An example of open innovation is Procter & Gamble's "Connect + Develop," or C + D (a play on research and development, or R&D). One key assumption underlying the open innovation model is that combining the best of internal and external R&D will more likely lead to a competitive advantage.

Which of the Following Key Assumptions Are Innovations Like Procter