Which of the following statements is true of a disruptive innovation?
A) It begins as a low-cost solution to a new problem.
B) It initially performs better than the existing technology.
C) It involves leveraging existing technologies in new markets.
D) It invades the market from the bottom up, by first capturing the low end.

Question

Quizplus · Accepted Answer

One factor favoring the success of disruptive innovation is that it relies on stealth attack: It invades the market from the bottom up, by first capturing the low end. Many times, incumbent firms fail to defend the low end of the market, because it is frequently a low-margin business.

Which of the Following Statements Is True of a Disruptive