Sara can be categorized under the late majority customer segment.Which of the following behaviors is she most likely to exhibit?
A) She will be confident in her ability to master any new technology.
B) She will prefer to buy from well-established brands rather than unknown new ventures.
C) She will not rely on endorsements by the early majority or early adopters.
D) She will buy beta versions of new products and technology.

Question

Quizplus · Accepted Answer

Sara is most likely to buy from well-established brands rather than unknown new ventures. The late majority prefers to buy from well-established firms with a strong brand image rather than from unknown new ventures.

Sara Can Be Categorized Under the Late Majority Customer Segment