The solar-powered car division of a large automobile company has been experiencing negative cash flows though the market growth for such cars is predicted to be high.If the company invests further resources into this division,it can increase its relative market share in the future.However,if due to technological changes the car cannot create sufficient consumer demand,then the division can prove to be unprofitable.In the Boston Consulting Group (BCG)growth-share matrix,the solar-powered car division will be categorized under
A) dogs.
B) question marks.
C) stars.
D) underdogs.

Question

Quizplus · Accepted Answer

In the Boston Consulting Group (BCG) growth-share matrix, the solar-powered car division will be categorized under question marks. It is not clear whether question marks will turn into dogs or stars. Their earnings are low and unstable, but they might be growing. The cash flow, however, is negative.

The Solar-Powered Car Division of a Large Automobile Company Has