The U.S.firm Intel,a maker of semiconductor chips,built twelve worldwide manufacturing facilities in several different countries,but its research and development (R&D)and marketing are centralized in the United States.Based on this information,which strategy is Intel pursuing?
A) Localization
B) Transnational
C) International
D) Global standardization
E) Stuck in the middle

Question

Quizplus · Accepted Answer

Intel is pursuing an international strategy, where production is spread across multiple countries, but R&D and marketing are centralized in the home country.

The USFirm Intel,a Maker of Semiconductor Chips,built Twelve Worldwide Manufacturing Facilities