To expand its global sales,the U.S.-based foods maker ConAgra purchased a firm that processes grains in the United Kingdom.ConAgra plans to manage the new business by allowing it to continue as before,with little integration into the rest of the firm.Based on this information,which strategy is ConAgra pursuing?
A) Stuck in the middle
B) Transnational
C) International
D) Global standardization
E) Localization

Question

Quizplus · Accepted Answer

ConAgra is pursuing a localization strategy by allowing the acquired firm to continue operating independently, which suggests an adaptation to local markets rather than integrating it into a global or standardized approach.

To Expand Its Global Sales,the U