Quality can best be thought of as
A) product usefulness.
B) quality as reliability and quality as excellence.
C) product innovation.
D) a matter for a company's managers to decide for themselves without external input.
E) a matter for the marketing function of a company to decide.

Question

Quizplus · Accepted Answer

Quality can be viewed in two ways: reliability, which is the ability of a product to perform its intended function without failure, and excellence, which is the ability of a product to meet or exceed customer expectations.

Quality Can Best Be Thought of as