Nick is often asked to perform his clown act for birthday parties and school groups,but he offers his most inexpensive services only to children's hospitals.Nick is pursuing which generic business strategy?
A) Cost leadership
B) Differentiation
C) Focused cost leadership
D) Focused differentiation
E) Stuck in the middle

Question

Quizplus · Accepted Answer

Nick is targeting a specific segment (children's hospitals) with a cost leadership strategy, offering his services at a lower price to this focused group.

Nick Is Often Asked to Perform His Clown Act for Birthday