Which of the following statements should ideally reflect a firm's strategy for competitive advantage?
A) Our strategy is to win at any cost.
B) We will be number one in the industry.
C) Our aim is to create superior customer value while controlling costs.
D) We want to be the market leader by exactly replicating our competitor's strategy.

Question

Quizplus · Accepted Answer

The statement that should ideally reflect a firm's strategy for competitive advantage is "Our aim is to create superior customer value while controlling costs." Strategy is about creating superior value, while containing the cost to create it. Grandiose statements are not strategy; they provide little managerial guidance and frequently fail to address the economic fundamentals.

Which of the Following Statements Should Ideally Reflect a Firm's