When a firm adopts a differentiation strategy to attain competitive advantage, it focuses on:
A) delivering unique features to its customers.
B) providing the lowest prices to its customers.
C) maximizing its profits by providing minimal customer service.
D) lowering costs by employing low-skill employees.

Question

Quizplus · Accepted Answer

A differentiation strategy focuses on delivering unique features, while a cost-leadership strategy focuses on low prices.

When a Firm Adopts a Differentiation Strategy to Attain Competitive