TrueCandy Inc., a confectionery manufacturing company, lost its competitive advantage when its strategy of placing kiosks at prominent locations throughout the state was followed by most of its competitors.In this scenario, TrueCandy Inc.'s loss of competitive advantage can be primarily attributed to _____.
A) resource immobility
B) knowledge diffusion
C) divergent production
D) technology convergence

Question

Quizplus · Accepted Answer

In this scenario, TrueCandy Inc.'s loss of competitive advantage can be primarily attributed to knowledge diffusion. Knowledge diffusion can occur through benchmarking studies.