Threadless is a community-centered online apparel store that leverages user-generated content.The idea is to turn consumers into prosumers, a hybrid between producers and consumers.Members of the Threadless community do most of the work, which they consider fun: They submit T-shirt designs online, and community members vote on which designs they like best.The designs receiving the most votes are put in production, printed, and sold online.It can be said that Threadless uses the _____ technique.
A) offshoring
B) product diversification
C) crowdsourcing
D) horizontal integration

Question

Quizplus · Accepted Answer

As stated in Strategy Highlight 5.2., Threadless uses the crowdsourcing model and translates real-time market research and design contests into quick sales. Crowdsourcing is a process in which a group of people voluntarily perform tasks that were traditionally being completed by a firm's employees. As stated in from Strategy Highlight 5.2., Threadless uses the crowdsourcing model and translates real-time market research and design contests into quick sales.

Threadless Is a Community-Centered Online Apparel Store That Leverages User-Generated