Which of the following competitively important assets is typically excluded from a firm's balance sheet?
A) Land and building
B) Accounts payable
C) Patents
D) Customer experience

Question

Quizplus · Accepted Answer

Today, the most competitively important assets tend to be intangibles such as innovation, quality, and customer experience, which are not included in a firm's balance sheets. Intangibles that are not captured in accounting data have become much more important in firms' stock market valuations over the last few decades.

Which of the Following Competitively Important Assets Is Typically Excluded