In which of the following situations is pursuing an international strategy advisable?
A) When a firm manufactures products related to national and religious identity
B) When a firm operates in an industry where the pressure to keep the costs low is extremely high
C) When a firm wants to be perceived as a domestic company by the host country consumers
D) When a firm enjoys a large domestic market, strong reputation, and brand name

Question

Quizplus · Accepted Answer

An international strategy is often used successfully by firms with relatively large domestic markets, and strong reputations and brand names. These firms, capitalizing on the fact that foreign customers want to buy the original product, tend to use differentiation as their preferred business strategy.

In Which of the Following Situations Is Pursuing an International