Marketing's value to the global organization is apparent regardless of impact metrics and performance measurements.

Name: Marketing's value to the global organization is apparent regardless of impact metrics and performance measurements.
Brand: Quizplus
Rating: 4.7 (40 reviews)

Question

Quizplus · Accepted Answer

Proving marketing's value to the organization has been a historically contentious issue. Therefore, establishing metrics that show its impact and regularly reporting their performance has become one of the most critical issues for today's marketing leaders.

Marketing's Value to the Global Organization Is Apparent Regardless of Impact