In which of the prospect's mental steps would interruptions be most difficult for a salesperson to overcome?
A) Interest
B) Action
C) Conviction
D) Attention
E) Desire

Question

Quizplus · Accepted Answer

The first mental step of buying is the attention phase. This step may be difficult at times for salespeople because of distractions, pressing demands on the prospect's time, or lack of interest.
Clearwater Hampers
Clearwater Hampers is a small British company that sells luxury food and drink gifts in various combinations in picnic hampers. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products."

In Which of the Prospect's Mental Steps Would Interruptions Be