Nordstrom,the fashion retailer,is installing software in its 137 stores that will help the company gather customer preferences and product information.The software will assist the store's salespeople to understand each customer as a person with unique wants and needs.Nordstrom is helping its salespeople create _____ with the store's customers.
A) transactional relationships
B) exchange-oriented dependency
C) symbiotic relationships
D) strategic customer relationships
E) joint decision-making alliances

Question

Quizplus · Accepted Answer

The purpose of a strategic customer relationship is the joint pursuit of mutual goals. The Nordstrom system will help salespeople understand and meet the needs of customers, so both the seller and the customer benefit.

Nordstrom,the Fashion Retailer,is Installing Software in Its 137 Stores That