Which of the following statements about undifferentiated selling is most likely true?
A) The undifferentiated selling approach is only useful if customers are heterogeneous.
B) Many door-to-door salespeople use the undifferentiated approach.
C) The undifferentiated selling approach allows salespeople to devote time to customers in proportion to the customer's potential value.
D) The undifferentiated selling approach allows salespeople to streamline their pre-call preparation and thus is growing in popularity.
E) Undifferentiated selling cannot be used in conjunction with a stimulus-response presentation.

Question

Quizplus · Accepted Answer

With the undifferentiated selling approach the salesperson feels he or she can satisfy most customers with a single selling strategy. Many door-to-door salespeople use the same selling strategies with each person they contact (a stimulus-response sales presentation).

Which of the Following Statements About Undifferentiated Selling Is Most