Which of the following is a contractual mode of entry into a foreign market?
A)Greenfield ventures
B)Licensing
C)Joint ventures
D)Acquisition
E)Merger

Question

Quizplus · Accepted Answer

Licensing is a contractual mode of entry into a foreign market where a company grants permission to a foreign company to use its intellectual property, technology, or brand name for a fee or royalty payment. Greenfield ventures, joint ventures, acquisitions, and mergers are non-contractual modes of entry into a foreign market.

Which of the Following Is a Contractual Mode of Entry