In advising advertisers about how it determines deceptive trade practices, the Federal Trade Commission looks at all of the following EXCEPT:
A) the ad in context rather than focusing on certain words in the ad.
B) implied claims-those that are literally made in the ad.
C) what the ad does not say.
D) whether the claim would be "material."
E) whether the advertiser has sufficient evidence to support the claims in the ad.

Question

Quizplus · Accepted Answer

The FTC advises advertisers about how it determines deception. It looks at:1. the ad in context rather than focusing on certain words in the ad.2. both "express" and "implied" claims. An express claim is literally made in the ad.3. what the ad does not say.4. whether the claim would be "material."5. whether the advertiser has sufficient evidence to support the claims in the ad.

In Advising Advertisers About How It Determines Deceptive Trade Practices