To an operations manager, the "critical customer" is:
A)The person who buys a product.
B)The person who has the greatest impact on design, sales, and growth opportunities for the product.
C)The Echelon 1 customer.
D)The person who uses the product. The critical customer is one who has the greatest impact on design, sales, and growth opportunities.

Question

Quizplus · Accepted Answer

The critical customer is not just the person who buys or uses the product, but also the one who has the greatest impact on design, sales, and growth opportunities. Therefore, option B is the correct answer. Option A is too narrow as it only focuses on the buyer and not the influencer on product strategy. Option C is incorrect as Echelon 1 refers to the top tier of management in an organization, and Option D is partially correct but does not capture the crucial influence on product strategy.

To an Operations Manager, the "Critical Customer" Is