Why is product quality sometimes poorly defined in a firm?
A)Managers are not clear on what characteristics customer care most about.
B)Holistic measures of quality are difficult to develop.
C)Managers in different functional areas tend to emphasize different dimensions of quality.
D)All these answers are correct.

Question

Quizplus · Accepted Answer

All of the given options can be reasons why product quality may be poorly defined in a firm. Managers may not have a clear understanding of customer preferences or may struggle to develop holistic measures of quality. Additionally, managers in different functional areas may place emphasis on different aspects of quality, leading to inconsistencies in the overall perception of quality within the firm.

Why Is Product Quality Sometimes Poorly Defined in a Firm