An organization gains competitive advantage when it
A)lowers costs and decreases differentiation.
B)increases costs and/or decreases differentiation.
C)increases costs and increases differentiation.
D)lowers costs and/or increases differentiation.
E)increases costs and/or lowers prices.

Question

Quizplus · Accepted Answer

Managers can lower costs and/or increase differentiation to obtain a competitive advantage.

An Organization Gains Competitive Advantage When It