Back in 1938,advertising executive Alex Osborn wrote a book about a technique he called ____.All of the group ideation techniques developed since that time are spin-offs of his process and embody one idea: One person presents a thought,another person reacts to it,another person reacts to the reaction,and so on.
A)crowdsourcing
B)brainstorming
C)scenario analysis
D)focus group

Question

Quizplus · Accepted Answer

The technique described is brainstorming, which was coined by Alex Osborn in 1938 in his book "How to Think Up."

Back in 1938,advertising Executive Alex Osborn Wrote a Book About