Which of the following internal records is most likely to serve as a psychological projective technique that may reveal the products / services sought by users / consumers?
A)Warranty files
B)Sales files
C)Complaint files
D)Sales call reports

Question

Quizplus · Accepted Answer

Complaint files are most likely to reveal the products/services sought by users/consumers as they contain records of customer complaints, inquiries, and feedback. Customers usually file complaints when they face issues with a product or a service. Therefore, analyzing this data can provide insights into the areas where customers are dissatisfied or seeking improvement, helping companies to focus on those areas and improve their products/services accordingly. Warranty files indicate the product defects, and sales files and sales call reports focus more on sales activities and customer interactions rather than their needs and preferences.

Which of the Following Internal Records Is Most Likely to Serve