The focus group is an inexpensive technique that has proven to be the most effective means of identifying / solving marketing problems.

Question

Quizplus · Accepted Answer

Focus groups can be costly due to expenses related to recruiting participants, compensating them, and organizing the sessions. They are effective for gathering qualitative insights but not necessarily the most effective or inexpensive method for all marketing problems.

The Focus Group Is an Inexpensive Technique That Has Proven