Which of the following statements is true regarding a determinant gap map?
A) It is based on data obtained from consumers using attribute rating.
B) It is speedy and cost-efficient.
C) It takes into consideration those attributes which are static and quantifiable.
D) It is based on sales data generated by using statistical forecasting techniques.
Correct Answer:
Verified
Q35: In AR perceptual gap mapping,once the Likert-scale
Q36: Perceptual maps are based on:
A)past sales datA.
B)experience
Q37: _ is a statistical technique which uses
Q38: Attributes used in gap analysis should normally
Q39: The first step in creating AR perceptual
Q42: What are the three types of gap
Q43: Describe determinant gap maps.
Q44: GAP analysis may be criticized for of
Q45: Which of the following techniques is used
Q66: Discuss various attributes of products with examples.
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