Product attributes used in gap analysis, which differentiate between offerings and are important in consumer purchase decisions, are called _____ attributes.
A) purchase
B) consumer
C) developmental
D) determinant

Question

Quizplus · Accepted Answer

Determinant attributes are those that have a significant impact on consumers' purchase decisions and differentiate between competing offerings. These attributes may include price, quality, features, design, and brand reputation. The goal of a gap analysis is to identify any gaps between a company's offerings and the desired attributes of its target market. By focusing on the determinant attributes, companies can identify areas where they need to improve in order to better meet consumer needs and preferences.

Product Attributes Used in Gap Analysis, Which Differentiate Between Offerings