Benefit segmentation may be used to identify unsatisfied market segments and concentrate the firm's efforts on developing concepts ideally suited to the needs of those segments.

Question

Quizplus · Accepted Answer

Benefit segmentation is a form of market segmentation that focuses on identifying different customer benefits that are important to different market segments. By identifying unsatisfied market segments through benefit segmentation, a company can create products or services that meet the unique needs and desires of those segments. Therefore, the statement is true.

Benefit Segmentation May Be Used to Identify Unsatisfied Market Segments