The real-time response survey combines the best features of focus groups and surveys and has proved useful in screening new consumer product concepts.

Question

Quizplus · Accepted Answer

The statement is true. The real-time response survey allows for immediate feedback from participants, like in a focus group, while also collecting quantitative data like in a survey. This can be helpful in quickly testing and refining new consumer product concepts.

The Real-Time Response Survey Combines the Best Features of Focus