Concept testing can be used for developing an idea, not just for testing it.
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Q14: The perceptual map analysis leads to the
Q15: The earliest evaluation that a firm makes
Q16: A "go error" and a "drop error"
Q17: The first purpose of a concept test
Q18: The late expenditures curve is representative of
Q20: In new product work, financial analysis should
Q21: When benefit segments are overlaid onto a
Q22: The use of subcontractors or joint ventures
Q23: Which of the following outcomes of a
Q24: During the concept generation phase of the
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