The first purpose of a concept test is to generate the sales or trial rate that a product would enjoy.

Question

Quizplus · Accepted Answer

The first purpose of a concept test is not to generate sales or trial rate, but rather to assess the appeal and potential success of a product concept before it is launched. This involves gathering feedback and evaluating factors such as market demand, consumer preferences, and potential competition.

The First Purpose of a Concept Test Is to Generate