The _____ option of the new products organization structure extends projectization to its ultimate and is most useful for new-to-the-world or new-to-the-firm products.
A)venture
B)functional
C)functional matrix
D)balanced matrix

Question

Quizplus · Accepted Answer

The venture option of the new products organization structure is specifically designed for new-to-the-world or new-to-the-firm products. It involves creating a separate unit or division to handle the development and launch of the new product, which operates like a small startup within the larger organization. This option allows for flexible and fast decision-making, which is crucial when developing innovative products. The functional, functional matrix, and balanced matrix structures are better suited for ongoing operations rather than new product development.

The _____ Option of the New Products Organization Structure Extends