A rollout as compared to test marketing:
A)cannot provide as much datA.
B)gives competitors more time to beat the firm to national market.
C)allows the firm to minimize losses in case of failure.
D)takes more time to go national.

Question

Quizplus · Accepted Answer

A rollout allows the firm to gradually introduce the product or service to different markets, which helps minimize losses in case of failure. Test marketing, on the other hand, provides more data but also gives competitors more time to beat the firm to the national market. Rollouts can be faster than test marketing in going national as they are often used in conjunction with larger marketing campaigns.

A Rollout as Compared to Test Marketing